Designed and launched the brand and website from scratch for Lightning AI, software that uses Artificial Intelligence to help brands grow and expand their target market and advertise to them on Facebook and Google. Performed research and discovery, and created an early MVP for a SaaS product to build ontop of their unique algorithm.
Built and launched a SaaS business called Roadmap, a product that makes it easy to capture user feedback, test and prioritise product ideas, and share product vision and updates with a public roadmap. Grew to 50+ paid customers, acquiring users from top brands like Pinterest, Spotify, and GitHub. Achieved 5-figures in MRR & featured on Product Hunt (twice!) Slack was ready to invest!
Led design efforts from strategy to launch on SQL Clone, database provisioning software that lets you make tiny copies (clones) of production databases. Day-to-day included user research, visual design, user testing, documentation, and front-end development. I also co-led efforts to establish and scale Honeycomb, Redgate's visual design system.
At Basecamp, the marketing team is made up of entirely designers. I made up half of that team, where I created and maintained fresh content and design on the website and social media. I designed marketing campaigns for the launch of BC3, and come up with fun ways to surprise and delight current customers and increase brand awareness.
Lead the brand and product design for video application and applicant management software, Jobhive. Also designed other digital experiences like the website and online marketing. In addition to design, I contributed to copywriting, front-end development, project management, testing, and quality assurance. Jobhive scaled and secured over 2.9m in funding but is no longer in business.
Created curricula, wrote scripts, and marketing content on UI, UX, and design fundamentals at Treehouse, an online educational company that teaches you how to code. I appeared on camera in lessons, interviews with industry leaders, and fun marketing material I wrote and co-produced.
Hired as the first employee and grew from intern to designer and finally art director. I worked on complete brand identity systems for customers of all sizes. From logo design and printed collateral, to website and emails – I lead design and front-end development, working closely with developers to implement various CMS solutions.
Took creative direction from advertising campaigns and designed and executed their interactive counterparts. This included design and front-end dev of websites and emails, mobile and web apps. I also took on the responsibility of managing projects with remote iOS and Facebook developers.
Took creative direction from advertising campaigns and designed and executed their interactive counterparts. After my internship was hired to design motion graphics for a major client.